Josh Brage

8 Rules of Innovation from Fight Club
October 2, 2008, 8:00 am
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(This from Lateral Action – read entire post here)

We all want to do remarkable things, and lead remarkable lives.

No one wants to spend the day engaged in mundane productivity in pursuit of a meaningless consumer existence. Certainly not you, right?

So why do we find it so hard to break out of our rut and do truly innovative things?

Because it’s hard. Because it often requires us to significantly alter our perspectives and step outside our comfort zones.

It’s almost like becoming another person.

At its core, Fight Club is about living the life you truly want to live, and the hard path to getting there. Tyler helps the story’s nameless hero (usually referred to as Jack) down that path to enlightenment, so maybe what Tyler says can help the rest of us as well.

Rule #1 “No fear. No distractions. The ability to let that which truly does not matter slide.”

I used to actually feel guilty because I wasn’t constantly “getting things done” at a maniacal pace, even though I was enjoying increasingly significant success each year

Rule #2 “No fear. No distractions. The ability to let that which truly does not matter slide.”

Rule #3 “I say never be complete, I say stop being perfect, I say let’s evolve, let the chips fall where they may.”

Let’s face it, when we break Tyler’s first two rules of innovation and distract ourselves with foolish productivity, it’s often because we’re afraid (which also violates Tyler’s first two rules). We’re afraid of failure, ridicule, risk, mediocrity, and perhaps even success itself.

If you’re going to evolve and grow as a creative person, you’re going to make mistakes. In fact, you should start making twice as many mistakes as soon as possible if you want to have an innovative breakthrough.

Rule #4 “It’s only after we have lost everything that we’re free to do anything.”

Oh, yeah… don’t be afraid to make big mistakes. More importantly, don’t worry about everything going according to plan. In fact, if everything’s going according to plan, there’s a good chance nothing remarkable is getting done.

Rule #5 “You’re not your job. You’re not how much money we have in the bank. You’re not the car you drive. You’re not the contents of your wallet. You’re not your f**@*g khakis.”

When we talk about fear, risk, mistakes, and losing it all, what are we really afraid of? Are we defined by the stuff we own, or would we prefer to be defined by what we accomplish and create for the world?

Rule #6 “People do it everyday, they talk to themselves… they see themselves as they’d like to be, they don’t have the courage you have, to just run with it.”

I bet you’ve got a great idea right now, bouncing around in your head. What are you going to do with it?

Rule #7 “Sticking feathers up your butt does not make you a chicken.”

On the other hand, wearing black hipster clothing and hanging in cafes smoking Gaulloises cigarettes does not make you creative. Buying a MacBook Pro and an iPhone doesn’t get it done either.

Creativity and innovation are mainly about hard work. It’s about constantly coming up with ideas and thinking through problems instead of vegging out. And it’s about taking action, plain and simple.

Rule #8 “This is your life, and it is ending one minute at a time.”

First, you have to know, not fear, know that someday you are going to die. Until you know that, you have no sense of urgency. You think you have all the time in the world to do amazing things, but you may not live to see that particular someday.


Creative Chaos: Catalyst Site, Outreach Group Logos
September 25, 2008, 12:07 pm
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I haven’t been a part of Creative Chaos for a while. Nonetheless, I have been a busy little bumblebee. I am learning so much. I think that I want to start a freelance business pretty soon doing this, but I want to learn how to start my own business.

Here is the Catalyst Web site. The design work is mine, the theme is from Smashingmagazine, a ton of custom code work was done by Mark. I really like it. I think it works well as for a youth ministry site. I fully believe in WordPress as THE engine that youth ministries should use. So straightforward.

Here is a whole schlew of logos/looks that I created for our Outreach Groups. I am really only happy with about 1 or 2 of them (I am not telling you which ones,) but overall I like all of them. I am trying to learn different things. I still don’t know any Illustrator, but I am learning. I am working hard to get away from the basic skills that get me by and get into some more intermediate skills. Also, I am trying very very hard to use fewer and fewer brushes in my stuff. Anyway, I hope you like some of it.